Tuesday, September 28, 2010


With every breath we take, every drop of water we drink, we're connected to the ocean. It is our life support system. Mission Blue is a global partnership initiative to raise public awareness and move people to help protect this vital natural resource.

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I Am the Ocean

Mission Blue overview

The National Geographic Society, the Waitt Foundation, and the SEAlliance, along with strategic government, private, scientific, and conservation partners—including the TEDPrize, Google, and IUCN—are beginning an action-oriented marine conservation initiative. Under the banner “Mission Blue,” this multi-year, global partnership initiative is aimed at restoring health and productivity to the ocean by inspiring people to care and act, reducing the impact of fishing, and promoting the creation of marine protected areas (MPAs).